Work · B2B software
From a slow WordPress site to a static build that deploys in 90 seconds
Rebuilt a 20-page marketing and docs site as a static Next.js build on Cloudflare, cutting load time by 70% and hosting cost to near zero.
Illustrative example — representative of real engagements, published as a template until client-approved write-ups replace it.
Largest Contentful Paint
3.9s → 1.1s
Monthly hosting cost
$45 → <$1
Deploy time
manual → 90s
- The marketing team could not publish without a developer, and every plugin update risked taking the site down.
- Hosting was a managed WordPress plan that was slow under traffic spikes and expensive for what was, functionally, a brochure.
- Docs lived in a separate hosted tool with its own login and no version history.
The approach
- Migrated all pages and docs into an MDX content pipeline with a front-matter schema checked in CI.
- Built a component library matched to the existing brand so the redesign was invisible to visitors — just faster.
- Deployed to Cloudflare Pages with branch previews; set up redirects for every old URL to protect search rankings.
The outcome
- Marketing publishes by merging a Markdown change; a draft preview URL is posted automatically for review.
- Core Web Vitals moved into the green across the board.
- The old WordPress host was cancelled entirely.
“We stopped thinking about the website as a thing that could break. It just works now, and we ship copy changes ourselves.”
— Head of Marketing
Have a project in mind?
Tell me what you are building. You get a scoping call and a fixed quote — no obligation.